VISION

To be the most trusted name in luxury bathware, inspiring elegant living across the globe.We envision a world where every home reflects the owner’s taste for refinement, and where bath spaces become expressions of comfort, elegance, and individuality. Through design innovation, uncompromising quality, and exceptional service, we strive to be the brand of choice for those who demand the finest.

Welcome to Velue

Premium Affordable Bathrooms

Established in 2015, Velue was created with a single mission: to make premium-quality bathroom fittings accessible to everyone. Our carefully curated range combines style, durability, and functionality—without the premium price tag. Whether you’re building a new home or renovating a bathroom, we help you create beautiful, comfortable spaces that reflect your unique taste. Today, Velue is trusted by thousands of retailers and homeowners across India who share our belief that beautiful bathrooms need not be expensive.

MISSION

Luxury with Purpose is our commitment to creating bathware that blends timeless design with exceptional functionality. We focus on superior quality, elevate everyday experiences, and craft sustainably—delivering elegance, performance, and lasting value to every space.

Meet the Founders

THE DYNAMIC DUO

Meet Mr. Venaram and Mr. Dinesh—the dynamic duo whose journey proves that no dream is too big and no starting point too small. In 2006, they arrived in Bengaluru from Rajasthan with responsibilities on their shoulders and an unshakeable vision in their hearts. For four years, they poured themselves into different jobs, learning the industry from the ground up and building the courage to take a leap of faith.

In 2011, backed by the unwavering support of friends and family, they said enough is enough and founded Devi Enterprises from a tiny 100 sq. ft. rented room. Through sheer determination and relentless hard work, they built their business piece by piece, handling everything themselves in the early years.

Never forgetting their humble beginnings, they dreamed bigger. In 2015, they launched Velue® — Powered by Devi Enterprises (GSTIN: 29AKXPV6556H1ZZ) to make premium bathrooms accessible to every household, believing deeply that “Beautiful Bathrooms Need Not Be Expensive.” From delivering samples on scooters to transforming the market, they proved that passion and persistence can open doors that once seemed impossible.

Their journey didn’t stop there. Seeing the inefficiencies holding businesses back, they envisioned BathMart—a platform to modernize B2B operations with technology. After years of planning, they pitched the idea in late 2023 and worked side by side with developers to bring it to life. Now, after 1.5 years of dedication, BathMart is ready to launch in the second half of 2025, set to revolutionize how businesses work together.

Today, Mr. Venaram and Mr. Dinesh stand as a beacon of hope and inspiration: proof that courage, grit, and unwavering belief can turn even the smallest beginnings into a story of success.

हमें क्या अलग बनाता है

डिज़ाइन

विरासत के आकर्षण और आधुनिक शैली के मिश्रण से निर्मित।

सत्यता

प्रत्येक वस्तु हाथ से चुनी गई, हस्तनिर्मित और परंपरा पर आधारित है।

उद्देश्य

भारतीय कारीगरों को सशक्त बनाना और उनकी कला को संरक्षित करना।

गुणवत्ता

प्रीमियम सामग्री और उत्कृष्ट शिल्प कौशल के साथ निर्मित।